I wanted to take some time to introduce our new bottles for 2018:
Bottles you say!!!! Thats not very exciting....
Well actually it is. Our new bottles are:
- Still the same 15ml / 0.5 fl oz
- Allow more accurate dispensing of our formulas (with small drops of liquid) thus, reducing wastage and saving you money.
- Are more resistant to heat.
- Afford greater solution integrity and therefore longer product life.
- Spill proof, to stop those annoying accidents.
One of the key reasons we made the change was to prevent any glass from getting in contact with your eyes. This is part of our ongoing commitment to our customers; to provide products that are the safest possible.
Moreover, by changing the bottle design, we are now able to use tamper evident seals. Which we previously could not.
This means that all our products now arrive to you with an added seal of safety. And you can be assured that nobody has tampered with the product.
In addition, this change aligns our products more with medicated and other over-the-counter (OTC) eye-drops. It also mirrors guidance for eye based medications set out by the FDA and similar bodies. Which stipulate, that eyedrops should have no protruding plastic parts and should avoid glass and old-style long droppers.
Our new droppers are also:
- Made from recycled materials and are environmentally conscious
- Free from harmful chemicals and pollutants
- And Fully Recyclable
They are also completely unreactive to the ingredients we use. Therefore, in the future we are able to develop stronger, even more effective solutions, that were not possible before.
Over the next few weeks, we are rolling out updated labelling across all our product lines. There will be another blog post explaining this shortly.
All these changes are part of our continuing strategy to provide you with the safest and most effective means of changing your eye colour. 2018 will bring with it many exciting changes, Keep an 👀 out on the blog and website for future updates :)
As always, thank you to all our customers for your continued support and praise. [See below for usage instructions for the new bottles].
Best, LightEyez CEO
Dr. Charlie Carmichael
Passionate about changing eye colour.
The new bottles are actually far easier to use than the old style ones.
No need to shake.
With the bottle tilted above the head/eyes, press lightly at the base(bottom) of the bottle to dispense a drop. Do not press too hard, as this causes air to be drawn in. All that is required is some light pressure to dispense a drop of liquid.
If you still are experiencing issues. Take a small needle and sterilise in rubbing alcohol for 10mins. Afterwards, place needle in dropper hole to release any pressure. If that still does not work, remove the dropper cap, place in small glass and clean by shaking in some Isopropyl alcohol. This should hopefully release any trapped air.
Well it has been a busy year hasn't it? Starting commercially just a little over a year ago, LightEyez has gone through a lot of changes. Therefore, I thought it would be good opportunity, to use our first blog entry to recap and introduce our company and myself to all our current and future customers.
Hey Everyone, My name is Charlie Carmichael and I am the CEO of LightEyez Ltd. I am a former Doctor of 25+ years and created LightEyez five years ago with the intention of
finding a permenant solution to changing peoples eye colour. And I have been here ever since. I believe in everything we do and most importantly I believe in all of our products. I welcome your comments on all things, please direct any of your thoughts, by emailing me at: firstname.lastname@example.org !!! :)
Well now that the introductions are out of the way, lets get back to the changes :) LightEyez has gone from a small company, with a humble office in the suburbs, to a large office deep in the finance district of London. Our sales have increased 5000% since we first started, and we are now shipping to over one thousand customers a week. However, what we are most proud of, is that we consistently have repeat customers, which I believe is the most important factor in determining how well your business is doing and most importantly, whether consumers like your products.
We have also expanded our operations alongside our growth. We now employ more packers and shippers than two months ago; in order to meet demand. And are happy to announce, that from today we are resuming dispatching all orders within three days, which I know you all will be very happy about.
Do any of you remember our first (crummy) website? Well through several iterations, and some technical difficulties :) we have this shiny new one.
Please let us know how you feel about our website and what you want changed and most importantly what you want added!
We have begun to create further distribution channels, in the US, Through Ebay and Etsy and hopefully we will be able to expand through more distribution centres in Europe this coming year. Trying to handle sole distribution in the UK was not technically feasible, so we happily welcome all our new distributors into the LightEyez family :)
We have also gone through some changes to our product portfolio, firstly with our Premium Range (which have received rave reviews) and now our
New Advanced Range.
Which you should definitely check out!, The science behind it and the innovations we have made to all get these ingredients into these eye drops, is simply amazing! We will be having another blog entry discussing these, in September, with (Mitch Powers, our Communications Officer). So also check that out !
We are also considering adding other products to the store, such as Organic Skincare and other Branded Skincare products. As well as other eye products, such as Eye Masks. Please sound off in the poll at the bottom, as to whether you think this is a good idea or not?
We have also went through some lable iterations as well. Hopefully, now you will find the current labelling more useful? We fully understand our labelling is not ideal at present. However, we are in a process of finalising our full product line and once this is done, we will create, uniform, high DPI, waterproof labels, across the entire range.
Despite a busy year, we do not plan to stop anytime soon. And we have a lot of exciting changes planned in both the short and medium term. We will be using this blog moving forward to keep you all updated. (My IT department has informed me that you can subscribe to this blog by clicking the RSS links to the right).
As a preview, within the coming months, we plan to have a video with one of our study participants as well as a Q&A. They have (luckily for them, but slightly unlucky for us), secured a lucrative modelling contract and they are currently in Japan. So we are in the process of making arrangements to liaise to film.
I also wanted to take my final words to discuss a topic dear to my heart and also one of our core values, 'Protecting the Environment'. At LightEyez we respect the Environment and we are committed to preserving it for current and future generations. This is why we opt to use minimal product packaging. We calculate, that just 5000 customers purchasing three drops in a year, equates to a minimum of 150,000 cardboard boxes that will likely end up in landfill.
We believe that by using just Glass dropper bottles, that can be returned to us to be recycled or re-used by customers. We prevent the need for destroying trees for excess packaging and prevent all this cardboard reaching landfill.
We are also committed to using recycled or reclaimed packaging for mailing, that is 100% recyclable. We hope that you will either reuse the packaging for your own mailing needs or recycle it. Further minimizing ours and your effect on the environment.
Thank you for taking the time to read this blog entry. As I said we are more than happy to hear from every single one of you with comments, praises, concerns and suggestions. Please use the form below to get in touch and Michael B. Anderson, and the rest of our Customer relations department, will get back to you asap.
LightEyez: The Eye Lightening Eye Drop